Shop Smarter with the 80/20 Grocery Rule

Carlos Duncan
Nov 25
2 min read

Ever walk into the grocery store determined to eat healthier — and walk out with a cart full of “questionable” choices? We’ve all been there. The good news is, eating healthy doesn’t have to be complicated or expensive.

In my latest video filmed at H-E-B Aliana in Richmond, Texas, I break down one of my favorite strategies for simplifying healthy eating the 80/20 grocery rule. It’s realistic, balanced, and designed for real people with busy lives.

What Is the 80/20 Grocery Rule?

It’s simple:

80% of your grocery cart should come from the outer perimeter of the store.
20% can come from the inner aisles.

The perimeter is where you’ll find the fresh, whole foods — fruits, vegetables, lean meats, fish, eggs, plant proteins, and dairy. The inner aisles are where your longer-shelf-life staples live — whole grains, beans, low-sodium canned vegetables, and healthier pantry options.

The key isn’t perfection — it’s balance.

Why It Works

The 80/20 rule helps you make quick, confident choices every time you shop:

1️⃣ Keeps You FocusedWhen you start around the perimeter, you naturally prioritize the most nutritious foods first. By the time you reach the aisles, you’re shopping intentionally — not impulsively.

2️⃣ Improves Nutrition Without RestrictionYou’re not cutting out entire food groups or following a rigid diet. You’re just improving your ratio of fresh to packaged foods.

3️⃣ Budget-Friendly you can buy frozen fruits and veggies, canned beans, or whole-grain pasta in your 20% zone affordable, healthy, and easy to store.

4️⃣ Family-Approved this approach works for everyone whether you’re cooking for yourself, your kids, or your partner.

80/20 Grocery Examples

Here’s how a typical cart might look using the 80/20 rule at H-E-B Aliana:

80% Perimeter Foods:

Fresh spinach, broccoli, and berries
Chicken breast, salmon, tofu, or lentils
Eggs, Greek yogurt, and low-fat cheese
Fresh herbs and bagged salads

20% Aisle Foods:

Whole-wheat bread or tortillas
Brown rice, quinoa, or oatmeal
Canned no-salt-added green beans or beans
Olive oil, nuts, and spices

Let’s Talk

Next time you’re shopping at H-E-B Aliana, challenge yourself to follow the 80/20 rule. What’s your go-to healthy aisle item? Mine’s usually whole-grain pasta or low-sodium canned beans simple, quick, and versatile! Drop a comment below or share your favorite 80/20 grocery hacks.